2018 The Marel Challenge2019-10-31T15:01:49+00:00

The Marel challenge:

“How can big data benefit food processors to make better decisions that support their business,

the consumer needs and ensure a sustainable production for the future?”

The Challenge

We challenge the team to investigate the possibilities we get, by collecting the right data through our processing lines, and how we, based on the data, can make better decisions for food processors to benefit the consumers and the environment.


Marel is the leading global provider of advanced processing systems and services to the Poultry, Meat and Fish industries. In partnership with our customers we are transforming the way food is processed. Our vision is a world where quality food is produced sustainably and affordably. Our state-of-the-art equipment and systems help food processors of all sizes, in all markets, to operate at peak productivity.

With a growing population, we see a demand for food will rise with more than 50% over the next 30 years. The awareness from the consumers on the environmental challenges we face, are changing the demand for information about the food they buy. The consumers require greater variety in food products than ever before, and that puts a pressure on food processors to have flexible production lines and improved planning tools for both predictions of what to produce, and ensure a reliable production.

In the future we will see less people in the factories, and that requires automation in all levels. Full utilization of the raw material is key, to produce food in a sustainable way. To ensure the best uptime of the equipment, Marel needs data to achieve a deep insight to every aspect of the machines.

About Marel

The Marel team is comprised of approximately 5,400 employees worldwide, offices and subsidiaries in over 30 countries across six continents, and a network of more than 100 agents and distributors.

Our Vision

In partnership with our customers we are transforming the way food is processed. Our vision is of a world where quality food is produced sustainably and affordably.

Marel has been changing the way food is processed for decades. But Marel doesn’t only want to innovate the way food is processed; it is equally important to process it the right way. Since the beginning of its operations, one of the company’s main objectives has been to help the food industry create value while also responsibly managing limited resources such as water, energy and the product itself, thereby generating sustainable long term growth in the industry.

The importance of corporate social responsibility has been a part of the company’s DNA from day one and at the end of 2015, Marel devised an action plan that will be implemented over the next three years. This action plan will tackle the most important Corporate Social Responsibility issues within the company and revolves around newly adopted Corporate Social Responsibility guidelines.

The student challenge team

The team of students within these expertise will work and pressent their solution to the challenge

Speakers at the conference

The speakers for the Marel Challenge.

Søren Flummer,

Innovation Cluster Manager, Marel

Karen Brunsø,

Professor, Aarhus University

Bent Egberg Mikkelsen,

Professor, Aalborg University

Niels Osterland,

Managing Director, MMS Nordic


  • Session time: 13 November,  12.30 – 14.00

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