The Chr. Hansen challenge:
“How can awareness and acceptance of natural ingredient solutions,
that help fight food waste and the use of pesticides, be enhanced?”
We challenge you to come up with creative ideas and solutions to enhance the awareness and acceptance of bacterial solutions to extend shelf life of food products and as an alternative to traditional pesticides and other types of traditional chemistry. What does it take to make consumers understand the benefit of bacteria in the entire supply chain around food?
The UN Sustainable Development goals outlines a global ambition to halve the global food waste per capita, at the retailer and consumer levels by 2030. To reach this goal, it is important to create more efficient production and supply chains and activate all innovative solutions to reduce food waste. Currently, up to one third of all food is wasted according to the Food and Agricultural Organization (FAO). Just 25% of this food would be enough to feed more than 800million people who suffer from hunger and malnutrition (FAO).
As the world population and household’s consumption continue to grow, global demand for food will steadily increase putting an unprecedented productivity pressure on the global agricultural sector. UN Food and Agriculture Organization estimates that the output of every acre of farmland in the world will need to increase with >50 percent by 20501. At the same time, agrochemical solutions which was behind the majority of last century’s productivity gains in agriculture is facing headwind from both regulators and increasingly informed consumers requesting their food to be safe and healthy.
Microbial solutions will become an ever more important and safer way to address this productivity challenge. Building on 140 years’ expertise within microbial solutions and food bacteria, we have entered the plant health market to become part of the solution. We aim to utilize our global leadership to provide a sustainable alternative to farmers world-wide – in line with Chr. Hansen’s strategy of becoming NATURE’S NO. 1TM – SUSTAINABLY.
Speakers at the conference
The speakers for the Chr. Hansen Challenge.
Session time: 14 November, 14.30-16